Current:Home > ContactAI might take your next Taco Bell drive-thru order as artificial intelligence expands -ProfitEdge
AI might take your next Taco Bell drive-thru order as artificial intelligence expands
View
Date:2025-04-13 08:12:48
The next time you pull up to a Taco Bell for a Mexican pizza or a Crunchwrap Supreme, there's a good chance that a computer – not a person – will be taking your order.
Taco Bell's parent company Yum! Brands announced Wednesday that it plans to expand its use of artificial intelligence voice technology to hundreds more drive-thru locations in the U.S. by the end of the year.
The fast-food chain has already been experimenting with AI at more than 100 locations in 13 states, and Yum! Brands said it's found that the technology frees up staff for other tasks and also improves order accuracy.
“Tapping into AI gives us the ability to ease team members’ workloads, freeing them to focus on front-of-house hospitality," Dane Mathews, Taco Bell chief digital and technology officer, said in a statement. "It also enables us to unlock new and meaningful ways to engage with our customers.”
Here's what to know about the AI voice technology, and what other fast-food chains have also tried it.
Amazon sales:When Amazon sells dangerous items, it's responsible for recalling them, feds rule
AI voice tech could take your Taco Bell drive-thru order
If your local Taco Bell is one of the locations targeted for the AI upgrade, you may soon notice you have a different experience when you order at the drive-thru.
Rather than a human employee taking your order, you may find yourself instead talking to a computer.
But are customers who struggle to correctly pronounce some of the items on Taco Bell's menu destined to receive the wrong food?
Apparently not, according to Yum!’s chief innovation officer Lawrence Kim. Kim told CNN that the AI model has been trained to understand various accents and pronunciations from customers – even if they pronounce quesadilla like “kay-suh-DILL-uh."
Kim also told CNN that the AI ordering technology, which should one day be implemented globally, would not replace human jobs.
McDonald's, Wendy's, more have tested AI drive-thrus
Plenty of other fast-food chains have similarly gotten into the artificial intelligence game as a way to ease the workload on their employees and alleviate lengthy drive-thru lines.
Wendy's similarly introduced AI voice technology as part of a pilot program that began in June 2023, as has Carl's Jr. and Hardee's.
But the technology hasn't been always worked seamlessly.
At McDonald's, customers have took to social media to share videos of the mishaps they encountered, including an order of nine sweet teas for one woman, and a seemingly endless order of chicken nuggets for another, despite her protests to stop.
In June, McDonald's announced that the chain would stop using artificial intelligence to take drive-thru orders by the end of July after struggling to integrate the technology. However, reports indicated that the franchise aims to have a better plan to implement voice order technology by the end of the year.
Eric Lagatta covers breaking and trending news for USA TODAY. Reach him at elagatta@gannett.com
veryGood! (4843)
Related
- NFL Week 15 picks straight up and against spread: Bills, Lions put No. 1 seed hopes on line
- Puka Nacua leaves Los Angeles Rams' loss to Detroit Lions with knee injury
- The Bachelorette’s Jenn Tran Reunites With Jonathon Johnson After Devin Strader Breakup
- Jannik Sinner completes dominant US Open by beating Taylor Fritz for second major
- US appeals court rejects Nasdaq’s diversity rules for company boards
- Four die in a small plane crash in Vermont
- New Hampshire governor helps save man choking on lobster roll at seafood festival contest
- What is world's smallest cat? Get to know the tiniest cat breed
- 'As foretold in the prophecy': Elon Musk and internet react as Tesla stock hits $420 all
- Tropical Storm Francine forms in Gulf, headed toward US landfall as a hurricane
Ranking
- Cincinnati Bengals quarterback Joe Burrow owns a $3 million Batmobile Tumbler
- The uproar around Francis Ford Coppola's ‘Megalopolis’ movie explained
- Jannik Sinner completes dominant US Open by beating Taylor Fritz for second major
- What's the best state for electric cars? New 2024 EV index ranks all 50 states
- From family road trips to travel woes: Americans are navigating skyrocketing holiday costs
- Maren Morris Reveals New Career Milestone
- Horoscopes Today, September 8, 2024
- What is world's smallest cat? Get to know the tiniest cat breed
Recommendation
Former Syrian official arrested in California who oversaw prison charged with torture
Taylor Swift could make history at 2024 VMAs: how to watch the singer
Beyoncé shares another 'Cécred Sunday' video of her wash day hair routine
I'm a retired Kansas grocer. Big-box dollar stores moved into town and killed my business.
Trump suggestion that Egypt, Jordan absorb Palestinians from Gaza draws rejections, confusion
Powerball winning numbers for September 7: Jackpot climbs to $112 million
US investigating reports that some Jeep SUVs and pickups can catch fire after engines are turned off
Selena Gomez Reacts to Benny Blanco Engagement Rumors